Background & Early Career

Born in 1997 in St. Joseph, Missouri, Holland Smith began her professional journey in athletics. She represented Junior Team USA in triathlon, earning hundreds of podium finishes in sprint and Olympic-distance triathlons, as well as road cycling and competitive swimming. In 2017, she qualified for the Boston Marathon.

Her athletic career led to a modeling contract with Wilhelmina Models and a relocation to New York City in 2016, where she lived for over eight years. It was there that she began developing her career in the creative arts and expanding into new disciplines across media and performance.

Acting & Performance

Holland transitioned into acting through national commercial work and has since appeared in television, feature films, and independent productions. During her time in New York, she trained intensively with respected acting coaches across a range of techniques, building a strong foundation for her work on screen.

Her performance is enriched by a wide range of physical and expressive skills, including motorcycle and horseback riding, weapons training, dialect coaching, and a deep connection to outdoor sports, all rooted in her Midwestern upbringing.

Directing, Producing & The Metal Shop

In 2025, Holland will make her debut as a writer, director, producer, and lead actor in the short film Highly Lethal, produced under her own production company, The Metal Shop LLC.

The Metal Shop LLC, founded in 2023, provides creative direction, production, and casting for projects across film, television, digital media, editorial, and advertising. Specializing in visually driven storytelling, the studio supports projects from concept development to final delivery—crafting compelling content for brands, campaigns, and publications.

Through The Metal Shop, Holland has directed and produced a variety of creative work, including:

  • Music videos

  • Television pilots

  • Branded content

  • Casting coordination

  • Production management for independent films

Creative Direction & Editorial Work

Beyond the screen, Holland’s creative direction extends into the advertising and editorial worlds, where she has developed and produced campaigns for global brands and visual content for internationally recognized publications such as:

  • Cosmopolitan Serbia

  • Nylon Español

  • Vogue Italia

  • Elle Bulgaria

  • Harper’s Bazaar Vietnam

  • L’Officiel Australia

  • Women’s Health

She has also provided art direction for web design projects, helping brands shape their identity through strategic visual storytelling.

Modeling Career

As a model, Holland has appeared in numerous international editorials and led campaigns for top-tier brands including:

  • Nike

  • Under Armour

  • TYR

  • Sephora

  • Bombas

  • Target

She has also walked the runway at New York Fashion Week, modeling for designers such as Bronx and Banco and Erigo.

Community Engagement

Now based in Kansas City, Holland is deeply committed to community development. She serves on multiple boards and committees throughout the region.